50 council content ideas you can steal

Council content doesn’t have to be all service updates, road changes, meeting livestreams, and ‘have your says’.

It can also be a place for useful, inspiring and - importantly - shareable content which grows your reach and impact.

Below are 50 shareable ideas you can steal or, even better, adapt to what works for your unique environment. Because you know your situation and audiences better than anyone.

All can be tied to your core services, all inspire action, and all are evergreen and updatable, so you can produce them once then roll them out multiple times across your channels.

They don’t need to be listicles, either. They can be one-offs, or individual parts of a series that strategically build awareness of your services and facilities.

The main thing is that they are helpful, generous, fun, and add balance to your channels so that there is more of what people like and expect when searching for things to do, or scrolling on their phone out of boredom or habit.

You can even bring in your people to help, as involving them with personal recommendations and advice will increase the human element in your content, which is great for both local and central government.

So, here you go. Steal away.

  1. The ultimate guide for new residents

  2. Five free things to do in our district (while you wait for payday)

  3. Great ways to get up close with nature

  4. Epic spots to pop the question

  5. Top scenic lunch spots for CBD workers

  6. Best playgrounds for toddlers

  7. Best playgrounds for older kids

  8. Waste-free living hacks that save you money

  9. Ways to get away from it all this long weekend

  10. Gardening for beginners: tips from our experts

  11. Best places for a picnic (and the local treats to take with you)

  12. Accessible adventures for the whole family

  13. Ways to use our public spaces for your next gathering

  14. Unplug and play: phone-free activities to try this weekend

  15. Your Sunday Funday itinerary (which ends with ice cream)

  16. Lawn care advice from our mowing team

  17. Public art walking tour

  18. Urban wildlife spotting guide

  19. Our favourite playground equipment (that parents will remember using)

  20. Best places to watch the sunrise/sunset

  21. Where to wow your out-of-town visitors

  22. Off the beaten track: our favourite secret spots

  23. Easy adventures with a pushchair/wheelchair

  24. Great spots to hear birdsong

  25. Adrenaline-packed activities for weekend warriors

  26. Socialising tips when using our dog parks

  27. Beached as: the ultimate summer guide to using our beaches

  28. Places to get a different view of our city/district

  29. Activities for history buffs

  30. Locals-only spots you won't find on Google Maps

  31. Rainy day rescue: a family guide (with printable checklist)

  32. Our favourite swimming holes, ranked

  33. Budget-friendly family outings

  34. Great spots to take the grandkids these school holidays

  35. A barkin' good day out for you and your pup

  36. Bike trails for less confident cyclists

  37. All our best slides (at playgrounds and pools) reviewed

  38. Babies and fur babies: the ultimate pram-and-pup walking guide

  39. Ideas for weekend roadies to neighbouring districts

  40. Places to chill on Sunday (after a big Saturday)

  41. Stop and smell the roses: a guide to our gardens

  42. Trail running 101

  43. Reel in the big one at our region's most bitey fishing spots

  44. Hidden historical gems (and their little-known backstories)

  45. How to get your culture fix this long weekend

  46. Stargazing spots free from light pollution

  47. Water activities to help you cool off over summer

  48. Hidden gems on our tracks (with handy map)

  49. Beginner’s guide to composting

  50. Best yoga and meditation spots in our green spaces

Got any questions or comments? Email me at seamus@seamus.nz

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