Stop selling yourself short online
For many public-sector organisations, the online story doesn’t match the real impact they make.
I help you close that gap - building strategy, structure, and the confidence to operate under scrutiny.
I’m Seamus Boyer
I help public-sector organisations show up in tricky online spaces with purpose and confidence.
That can mean getting clear on your story and how it’s delivered across channels.
It can mean building confidence to speak up for yourself in the comments, or designing better systems to triage content requests.
All of my work is practical and focuses on the foundations - strategy, structure, and capability.
And you work directly with me from start to finish.
The work is harder than it used to be
There are more channels, more pressure, more critics, and more competition.
Our organisations do good work, but our content often barely makes a splash.
And even when we do cut through, the conversation starts - and that brings its own pressure.
More comments. More scrutiny. More risk.
The good news is, it doesn’t have to feel this hard.
How I help
Clear direction across your channels
Stronger, more consistent engagement
Less reactive workload for your team
Lower risk under scrutiny
“Seamus helped us inject more fun and personality into our channels in a way that has felt authentic and natural, transforming our socials from corporate and dull to vibrant and engaging.”
- New Zealand government agency
“We now have a very practical and insightful social media strategy and the tools to manage our platforms with purpose and confidence.”
- Australian council
“Seamus’s knowledge of government organisations is extensive and sets him apart.”
- New Zealand CCO
“Thanks to Seamus, our team was able to develop a comprehensive social media strategy and stick to it.”
- New Zealand council