Find your voice. Tell your story
Strategic storytelling and social media for the public sector
I’m Seamus Boyer
I help public-sector and public-interest teams tell a better version of their story, more often, to more people that matter.
My work is long-term and foundational.
You work directly with me, from start to finish - no juniors or hand-offs.
The work is harder than it used to be
There are more channels, more pressure, more critics, and more noise.
Attention is scarce, trust is fragile.
Teams are expected to communicate more with the same time and resources.
Most teams want to be proactive - but end up reacting to internal requests and whatever feels urgent that week.
Content becomes busy but unfocused.
You do more work, but you’re not sure if you’re making an impact.
Over time, you lose control of the story.
How I help
Most of my work comes down to four kinds of change.
Reset
Time and space to step back, get clear, and find a new starting point.
Reframe
Working out who you are, what you stand for, and how to tell your story well.
Rebuild
Turning your story into clear direction, structure, and priorities your team can actually deliver.
Reinforce
Training, mentoring, LinkedIn support, and learning that builds confidence.
“Seamus helped us inject more fun and personality into our channels in a way that has felt authentic and natural, transforming our socials from corporate and dull to vibrant and engaging.”
- New Zealand government agency client
“We now have a very practical and insightful social media strategy and the tools to manage our platforms with purpose and confidence.”
- Australian council client
“Seamus’s knowledge of government organisations is extensive and sets him apart.”
- New Zealand CCO client
“Thanks to Seamus, our team was able to develop a comprehensive social media strategy and stick to it.”
- New Zealand council client