Social Media for the Public Sector

Level up your social media with this comprehensive live, online course tailored for councils and government. Next course kicks off on 21 February 2025 - email to register your interest.

What the course offers

Six live, online sessions designed to help you operate more strategically and confidently.

  • Group sessions: Small, interactive sessions with 5-6 participants.

  • Weekly office hours: Drop in for an additional 1-hour Q&A session to ask questions and troubleshoot real-life scenarios.

  • Private LinkedIn group: Network and share insights with fellow professionals.

  • One-on-one session: A 30-minute coaching call at the end of the course for tailored feedback.

Is this course for you?

This course is designed specifically for public sector professionals looking to:

  • Use social media more strategically within councils, government departments, and other similar organisations.

  • Advance into more senior or team leader roles within social media/digital communications.

  • Better support and guide team members who manage social media.

  • Speak more confidently and effectively to senior leaders about social media.

What you'll gain:

By the end of this course, you'll walk away with:

  • A comprehensive understanding of social media within the public sector.

  • The ability to develop effective strategies and tactics.

  • Confidence in thinking and communicating more strategically about social media.

  • Practical knowledge on how to protect your team and reputation online.

  • Insights into where social media fits into the broader communications landscape.

Course overview

Each session is packed with actionable insights tailored to the public sector.

1. The Fundamentals
21 February

  • What we’re up against

  • How we make it harder for ourselves

  • Social media’s place in the wider comms picture

  • Platform overview

2. Strategy
28 February

  • What strategy is and isn’t

  • The strategy process from start to finish

  • Audiences, goals, and setting realistic KPIs

3. Content Creation
7 March

  • Developing content pillars and formats

  • The importance of video and comments

  • How to triage requests

  • Using humor and trends effectively

4. Data & Reporting
14 March

  • Identifying the right metrics

  • Understanding lead vs lag indicators

  • Storing and managing data

  • Showing progress

5. Interacting Safely
21 March

  • Setting rules and guidelines

  • Moderation tactics

  • Handling abuse and conflict

  • Recording and reporting incidents

6. Challenges & Opportunities
28 March

  • Doing more with less

  • Getting buy-in from leaders and stakeholders

  • Handling crises and emergencies

  • Scaling for impact

Testimonials

Join other New Zealand and Australian professionals who've taken this course:

"This course was exactly what I was looking for - a comprehensive behind the scenes overview of social media specifically tailored for the public sector."

"Seamus created a safe space to learn and share and the weekly sessions provided time to start a habit of regularly being more mindful about what we put on our channels."

"This course pulls together so many considerations and reminds you of the importance of strategic planning, while loaded with information as to why we do the things we do as social media communications specialists. This knowledge grounds your social media comms in purpose and reason."

Course price

NZD $850 inclusive of GST

This special price includes:

  • Six live online sessions

  • Weekly office hours for additional support

  • Access to a private LinkedIn group for collaboration

  • A 1-on-1 coaching session

How to register

Ready to secure your spot? Here's how:

  1. Email to confirm your interest.

  2. Indicate your preferred session time (9 am or 1 pm).

  3. Make payment of NZD $850 via bank transfer or invoice (details to be provided on registration).

What's next?

After your payment is received, you'll get:

  • Google Meet links for the 6 live sessions.

  • Links to weekly office hours (alternating between morning and afternoon).

  • An invite to the private LinkedIn group.

  • A receipt confirming your payment.

After completing this course…

  • 100% of participants felt more knowledgeable about social media.

  • 100% reported improved strategic thinking about social media.

  • 100% gained confidence in using social media effectively.